Zoetic® is about...


Being Healthy

Zoetic® is about...


Being Safe

Zoetic® is about...


Being Comfortable

Zoetic® is about...


Being Smart

Zoetic® is about...


Being Sustainable

Zoetic® is about...


Being Energy-Efficient

Zoetic® Building Consultants...



Helps You Find A Better Way Build



As residential and commercial building consultants, we provide guidance and direction on how and why to build beyond code.  Viewing the project through the lens of our exclusive trademarked Zoetic® Attributes of Healthy, Safe, Comfortable, Smart, Sustainable, and Energy-Efficient™ puts the focus on the performance of the building and how that relates to its occupants.  As consultants, our main objective is to determine our client’s objectives and goals and deliver our expertise in a meaningful manner that allows our clients to make informed decisions.


As educators, we pride ourselves on our ability to teach our clients how to live better by building an indoor environment that they are able to choose for themselves in an informed way.  We look at the indoor environments and how it affects the human body and the human experience.  We educate in a manner that translates technical jargon into easy-to-understand concepts and methods.  We help our clients establish their project goals and work to ensure their goals are met.  We teach our clients about building science, what sustainable building terminology means, how it translates into their project, and why it benefits them.


Our process involves working with clients to determine their needs, set project goals, and act as an intermediary throughout the design+build process. We view advocacy as the key to obtaining our clients’ goals.  We understand that difficulties may arise along the way from architects, building departments, general contractors, builders, and subcontractors.  We act on our client’s behalf to ensure their objectives and goals are met, questions are answered, and transparency is maintained throughout all stages of the project.


We collaborate with architects, engineers, builders, designers, and manufacturers as our partners.  As a team, we collaborate to focus on our clients’ objectives and goals.  We discuss and evaluate alternative solutions to determine the best method for obtaining their goals. Our clients benefit from our wide scope of resources.  We are directly involved in the industry in which we maintain relationships with like-minded businesses and people that are the most knowledgeable.  Our partners are organized to act as one team, incorporating best building practices to achieve the goals of the project.

Zoetic® Blog & News

Zoetic® Invited To Join PowerHouse SMART®

PowerHouse SMART® is the only networking & education community for leaders in all areas of luxury design-build: luxury home construction, premium commercial development, and blue-chip real...

Zoetic® Selects Building Site in Edison Park-Chicago IL

The Edison Park Zoetic® 350 design phase is nearly complete, this home will feature modern farmhouse styling and high-performance features such as solar-ready, high-indoor air quality,...

Zoetic® Presents to Passive House Meeting

Zoetic® Cheryl Julcher, spoke at the Passive House Institute’s, Chicago Chapter meeting on the topic of selling and marketing high-performance homes and shared her research proving buyers prefer a...

Zoetic®Leadership Team Attends Fundraiser

Zoetic® leadership team attended Illinois Green Alliance's (formerly named USGBC Illinois Chapter) LimeLight fundraising event supporting the work of USGBC and celebrating leaders in sustainability.


A Better Way to Build is A Better Way to Live



Eric Somberg

Eric has over 30 years of experience in the building-construction industry, with a focus on water-intrusion and structural repairs. By working directly with building owners, it became apparent that these owners were often without an advocate protecting their interests or assuring their goals are being met.  Eric is this advocate and by educating his clients that there are better ways to build.  Client education is rooted in building sciences and with the understanding that code-built buildings are built to a minimum standard and does not account for workmanship, materials or quality of construction techniques.  Zoetic® Brand offers building owners choices in finding a better way to build as viewed through the Zoetic® Attributes of Healthy, Safe, Comfortable, Smart, Sustainable, and Energy-Efficient®.

Cheryl Julcher

Cheryl has over 23 years of experience in the real estate industry with a focus on new construction. An increasing disenchantment with the quality of new homes being built and concern about the lack of understanding in the public sector lead Cheryl to co-found Zoetic® Building Consultants.

Brian Rayski

With over 15 years’ experience as a mechanical engineer designing HVAC systems and specifying equipment, combined with building code consulting on over 300 sets of plans in a 3-year span of time led Brian to understand a “better way to build”. Certified LEED AP O+M and BPI Healthy Home Evaluator Brian put his extensive education and experience into making every project Healthy, Safe, Comfortable, Smart, Sustainable, and Energy-Efficient™.

Let Us work together…